Men are found more likely to book an aesthetic treatment in new study
- Aesthetic Medicine
- Apr 11
- 2 min read
Men outrank women across every category when asked if they had undertaken a treatment, despite women being statistically more aware of the options available to them, according to a recent study.
The study, carried out by energy-based device manufacturer Cynosure Lutronic, surveyed 1,500 people in the UK.
The research revealed that women overall are more concerned about their skin, with only 6% saying they had no skin concerns compared to 21% of men.
Mens’ concerns are more focused on ‘medical’ skin conditions, such as acne, eczema and rosacea.
The 63% of men said that their concerns didn’t negatively affect their lives, but the men who did experience an impact seemed to have a significant response, particularly focused around their mental health and reducing their desire to go out.
Interestingly, one in five men admitted to using makeup to improve their appearance and confidence, showing a significant shift in traditional gender norms.
The research, which surveyed consumers aged 25-64, highlighted a growing trend in the pursuit of skin health, particularly among younger demographics.
The confidence factor
• 61% of respondents cited “improving confidence” as their main motivation for undergoing aesthetic treatments.
• One in four participants admitted their skin concerns negatively impacted their mental health and social life.
• 40% of respondents disliked having their photos taken due to skin-related insecurities.
• A staggering 90% of those surveyed reported suffering from at least one skin concern, with fine lines, dark circles, and scarring topping the list.
Young consumers are driving the shift
The study found that younger age groups (25-34) are leading the charge in skin health awareness, with many already undergoing preventative treatments.
Acne remains a major concern for this group, with 41% of 25-34-year-olds expressing distress over breakouts—more than double the rate of older respondents.
Zoom Boom
Experts believe the 60% rise in aesthetic treatment inquiries can be attributed to increased screen time and social media exposure. The Zoom Boom phenomenon, where individuals became more self-conscious after seeing themselves on video calls, has played a crucial role in this surge.
The opportunity for aesthetic clinics
Despite the growing demand, one in five people remain unaware of the treatment options available. This presents a huge opportunity for clinics to educate consumers, particularly older demographics, on the benefits of aesthetic treatments for both appearance and mental well-being.
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